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INSIDE VOICE.
OUTSIDE VOICE.
MARKETING METRICS FOR HR
Marketers leverage metrics measuring intent, engagement & activity to understand their potential customers. Shouldn’t Human Resources do the same?
Here are the SIX key Marketing metrics HR can borrow to create great outcomes.
Marketing
human resources
Cost per Acquisition
Cost per Hire
Customer Retention
Employee Retention
Customer Lifetime Value
Employee Lifetime Value
Time to Conversion
Time to Hire
Brand Awareness
Employment Brand Awareness
Net Promoter Score (external)
Net Promoter Score (internal)
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