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INSIDE VOICE.

OUTSIDE VOICE.

MARKETING METRICS FOR HR

Marketers leverage metrics measuring intent, engagement & activity to understand their potential customers. Shouldn’t Human Resources do the same? 

 

Here are the SIX key Marketing metrics HR can borrow to create great outcomes.

Marketing

human resources

Cost per Acquisition

Cost per Hire

Customer Retention

Employee Retention

Customer Lifetime Value

Employee Lifetime Value

Time to Conversion

Time to Hire

Brand Awareness

Employment Brand Awareness

Net Promoter Score (external)

Net Promoter Score (internal)